Like any other young boy growing up around racing, Bobby Measmer, Jr. always wanted to be a racecar driver. So at a young age he and his family decided to put his dream into a plan. He started racing go-karts at a young age and transferred over into pulling trucks as a teenager. But missing the circle tracks, he talked his parents into letting him hit the local short track, Concord Speedway.
At age 18 he entered the Hornets division at Concord Speedway (NC), won his first race and was hooked. He was able to bring home a 3rd place in his first season in the Hornets Division Points for 2003. Staying in that division, he traveled to other tracks with wins at Tri-County, Friendship, Hickory and finally capturing the championship at Concord Speedway in 2005. During the 2005 season, he had the opportunity to test in the Pure Stock and Limited Late Model divisions and brought home several wins in each.
Feeling he wanted more, Bobby and his father, Bobby Sr., spent the winter building a Limited Late Model car that he would run at Hickory Motor Speedway the following season. With that car, money out of his own pocket and a small sponsor, he finished 10th in Limited Late Model points at Hickory.
After competing at Hickory the whole 2006 season, Bobby decided to come back to his home track at Concord and try and capture the Limited Late Model championship there. So in 2007 he not only captured that championship, but he also took home the Rookie and Hard Charger of the Year trophies. When accepting his awards he stated, “This was not a given trophy. A lot of hard planning and work went out,” and Bobby thanked not only his sponsors, but the ones who supported him most – his family.
Measmer knows that he’s not the only one who has given up a lot to chase his dreams, but his family joins him in hopes to one day seeing him achieve his biggest goals.
That family was right at Bobby’s side as he teamed up with longtime friend Kevin Hughes for the 2009 season and a return to Concord in the newly-formed NASCAR Pro Late Model division. Bobby kept up his Concord success, earning a division-high six victories in the tough division and followed it up with five more wins in 2010.
In 2011, Concord eliminated its Pro Late Model division in favor of the NASCAR Late Model Stocks, but that didn’t keep Bobby and his team from seeing success. One of the highlights of Measmer’s career came that season when he and the Hughes Motorsports team captured the LMSC track championship at Concord Speedway with an unprecedented 13 wins in 15 starts.
With Concord closing its doors to weekly racing in 2012, Measmer and the team re-focused their efforts into the Super Late Model touring series of the southeast. Measmer got his feet wet in Super Late Model racing by battling the top short track racers throughout the east coast in tough series such as CRA, PASS and the Southern Super Series.
Then it was on to the open-wheel Modified ranks for Measmer in 2014 under the Dillner-Hughes Racing banner as his team merged efforts with longtime motorsports broadcaster Bob Dillner for a rookie effort on the NASCAR Whelen Southern Modified Tour. It was a learning experience for the driver who had spent his whole career in full-fendered cars, but several top-10 finishes helped set the stage for a stronger effort in 2015.
Back under the Hughes Motorsports banner, Measmer filled up the stat sheet in 2015 with a handful of top-five finishes and strong runs en route to a seventh-place finish in the NASCAR Whelen Southern Modified Tour.
It was a breakthrough season for Measmer in 2016 as he finally broke into victory lane with his Modified when he captured a NASCAR Whelen Southern Modified Tour victory at East Carolina Motor Speedway and another triumph at his home track of Concord in the Southern Modified Racing Series.
2017 saw Bobby and the No. 14 Modified team battle hard and become a formidable force around the Southeast. The team was extremely competitive and was among the threats for victory in each Southern Modified Racing Series event. Plus Measmer competed for the first time on a full-time basis at the legendary Bowman Gray Stadium in North Carolina. He became the Rookie of the Year at the place dubbed the “Madhouse,” and was the highest-finishing rookie driver in the year-end standings in the track’s 50-plus year history.